AI visibility
AI visibility is two signals, not one. Kymo measures both and keeps them separate, because they answer different questions.
Crawlers: is AI reading you?
Crawlers fetch your pages. Kymo classifies each by user-agent into three categories — live AI-answer fetches, indexing, and training — detailed in The bot taxonomy. This tells you which systems are ingesting your content and which pages they care about.
The key distinction is between a bulk index sweep and a live per-question fetch:
- A search-index crawler like
OAI-SearchBotorPerplexityBotsweeps hundreds of pages to build an index. High volume, broad, not tied to any one question. - A live agent like
ChatGPT-UserorClaude-Userfetches a page because a specific person just asked something it needed your page to answer. Low volume, sharp, genuinely interesting.
Kymo separates these so a sweep cannot masquerade as demand.
AI-referred humans: is AI sending you anyone?
The second signal is a person who read an AI answer, saw you cited, and clicked through. This is a normal human pageview whose referrer is an AI platform — chatgpt.com, perplexity.ai, claude.ai, or gemini.google.com — or whose UTM identifies one.
This is the payoff signal. A crawler reading you is potential; a human arriving from an AI answer is a citation that actually moved someone.
How they connect
When a live agent fetches a page and, shortly after, a human clicks through from that same AI platform to that same page, Kymo can confirm the link between the two. That confirmed click-through is the strongest evidence that an AI cited you to a real person and it worked.
Prompt inference
For live AI-answer fetches, Kymo infers the likely prompts that led an assistant to your page, from the page type and the pattern of fetches. These are always presented as inferences — phrased as "likely," prefixed "e.g." — never as verbatim user queries, which Kymo does not have. Read them as informed guesses about intent, not transcripts.
See Reading the AI report for how this surfaces in the dashboard.