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Field notes / Blog

Notes on being found
when machines do the searching

AEO, AI crawlers, and analytics a small team can actually read.

Small teams now compete for attention in AI answers as well as search results, often without anyone whose job is marketing. These posts look at how customers find a business when an assistant sits between them and the web, and what a small team can realistically do about it.


FEATURED · Small businessDirect vs Organic Traffic: How to Tell Them ApartOrganic traffic carries a search engine referrer and direct traffic carries none. That is the whole difference on a single visit, and why the split misleads.Oct 21, 2026·8 MIN·READ →
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