Field notes / Blog
Notes on being found
when machines do the searching
AEO, AI crawlers, and analytics a small team can actually read.
FEATURED · MeasureWhat Is Dark Social? The Traffic Your Analytics Can't NameDark social is traffic from links shared in private channels, such as chat apps and email. It arrives with no referrer, so analytics files it under Direct.
AnalyticsWhat Does (direct) / (none) Mean in Google Analytics?
Small businessDirect vs Organic Traffic: How to Tell Them Apart
AnalyticsReferrer Policy strict-origin-when-cross-origin, Explained
AnalyticsWhat Is Unassigned Traffic in Google Analytics 4?
AnalyticsWebsite Traffic Sources: Count Visits, Not Pageviews
AnalyticsWhat Is a Referrer? The One Header Your Analytics Depends On
AnalyticsWhat Is Direct Traffic in Google Analytics? (Most of It Isn't)
AnalyticsWhat Is Referral Traffic? (And Where the Referrer Goes)
MeasureWhere Does Direct Traffic Come From? We Measured It
AEOAI Brand Mentions: Why a Mention Is Not a Visit
AEOAI Overview Tracking: Why the Same Search Shows New Answers
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