Field notes / Blog
Notes on being found
when machines do the searching
AEO, AI crawlers, and analytics a small team can actually read.
These posts explain the analytics terms that show up in every dashboard, written for people who do not have an analyst to ask. Cookieless tracking, bounce rate and UTM parameters each get a plain definition and a note on when the number misleads you.
FEATURED · AnalyticsWhat Does (direct) / (none) Mean in Google Analytics?The source is (direct) and the medium is (none) or (not set), which means no referrer and no campaign tag reached Analytics for that visit.
AnalyticsReferrer Policy strict-origin-when-cross-origin, Explained
AnalyticsWhat Is Unassigned Traffic in Google Analytics 4?
AnalyticsWebsite Traffic Sources: Count Visits, Not Pageviews
AnalyticsWhat Is a Referrer? The One Header Your Analytics Depends On
AnalyticsWhat Is Direct Traffic in Google Analytics? (Most of It Isn't)
AnalyticsWhat Is Referral Traffic? (And Where the Referrer Goes)
AnalyticsWhy Is GA4 So Complicated? (And What Small Sites Actually Need)
AnalyticsCookieless Analytics, Explained Without the Jargon
AnalyticsPrivacy-First Analytics: What It Actually Means
AnalyticsUTM Parameters: The 10-Minute Guide
AnalyticsBounce Rate for Small Business Sites: What's Normal
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