Field notes / Blog
Notes on being found
when machines do the searching
AEO, AI crawlers, and analytics a small team can actually read.
Measuring AI visibility means answering whether assistants like ChatGPT, Claude and Perplexity actually read your pages and send people back. These posts cover why a standard analytics tool cannot see an AI citation, and which signals you can record on your own server instead.
FEATURED · MeasureWhat Is Dark Social? The Traffic Your Analytics Can't NameDark social is traffic from links shared in private channels, such as chat apps and email. It arrives with no referrer, so analytics files it under Direct.
MeasureWhere Does Direct Traffic Come From? We Measured It
MeasureThere Is No Rank in ChatGPT: What AI Rank Trackers Report
MeasureAI Search Analytics: The Numbers You Can Actually Prove
MeasureAI Search Monitoring From Your Own Site, Not a Prompt List
MeasureAI Share of Voice Is a Sample, Not a Share
MeasureAI Visibility Tracking: Sampled Answers vs Recorded Visits
MeasureHow to Measure AI Visibility: Mention, Read, Click, Sale
MeasureWhat an AI Visibility Score Actually Measures
MeasureAEO Tracking: What to Track and What to Ignore
MeasureFree Ways to Check If AI Search Sees Your Site
MeasureHow to See AI Traffic in Google Analytics (and Its Limits)
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