Field notes / Blog
Notes on being found
when machines do the searching
AEO, AI crawlers, and analytics a small team can actually read.
MeasureAI Visibility Score: What It Measures and What's a Good One
MeasureHow to See AI Traffic in Your Analytics
CrawlersShould You Block AI Crawlers? (It Depends Which Kind)
AnalyticsWhy Is GA4 So Complicated? (And What Small Sites Actually Need)
AnalyticsCookieless Analytics, Explained Without the Jargon
MeasureDoes ChatGPT Send Traffic to Your Site? (How to Check)
Small businessDoes My Business Show Up in ChatGPT? How to Find Out
AEOGEO vs SEO: What's Different and What Still Works
CrawlersGPTBot vs OAI-SearchBot: One Trains, One Cites
Small businessHow Customers Actually Find Businesses in 2026
Small businessLocal Businesses in AI Search: Who Gets Recommended and Why
AnalyticsPrivacy-First Analytics: What It Actually Means
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