Field notes / Blog
Notes on being found
when machines do the searching
AEO, AI crawlers, and analytics a small team can actually read.
These posts explain the analytics terms that show up in every dashboard, written for people who do not have an analyst to ask. Cookieless tracking, bounce rate and UTM parameters each get a plain definition and a note on when the number misleads you.
FEATURED · AnalyticsWhy Is GA4 So Complicated? (And What Small Sites Actually Need)GA4 is so complicated because it was designed for someone with a data team, a data layer, and months to configure it. You are not that person. You run a site.
AnalyticsCookieless Analytics, Explained Without the Jargon
AnalyticsPrivacy-First Analytics: What It Actually Means
AnalyticsUTM Parameters: The 10-Minute Guide
AnalyticsBounce Rate for Small Business Sites: What's Normal
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